After reading an interview from 2017 where Joel Embiid admitted to drinking ‘3 or 4 pitchers of Shirley Temples a day’ I concepted, wrote, and pitched this video concept with the NBA All-Star to Mountain Dew to help introduce their new priority product, MTN DEW ICE.
With zero paid media, this video earned over 10M impressions, picked up by national media outlets like Yahoo Sports, and top NBA accounts on Instagram like @dunk @thehoopfilms and @ballplayers.